Square One (Branding)
Square One is the first rehab-focused chiropractic clinic established in Singapore. Founded in 2018 by Dr Jesse Cai, to transform traditional chiropractic care by bringing the focus back to building strong relationships with the community.
Main Role: Designer (brand conceptualisation, logo design, layout design, animation)
*Project completed during my time at 1 Mile Pte Ltd, under the guidance of Fen, Creative Director.
Main Role: Designer (brand conceptualisation, logo design, layout design, animation)
*Project completed during my time at 1 Mile Pte Ltd, under the guidance of Fen, Creative Director.
The concept of the brand’s visual identity is mainly inspired by the form of practice - human postures translating to simple lines, angles and bold statements.
It stems from the phrase, *Going back to Square One*. Most of Dr Jesse’s patients are athletes who often seeks chiropractic treatments after a long strenuous day of sports activities, Dr Jesse’s treatment helps his patients realign their body back to it’s original state to achieve a higher function and performance.
Highlighting Square One’s belief in ensuring his patients are one.
"One body – One Life – One Spine – Realigned"
It stems from the phrase, *Going back to Square One*. Most of Dr Jesse’s patients are athletes who often seeks chiropractic treatments after a long strenuous day of sports activities, Dr Jesse’s treatment helps his patients realign their body back to it’s original state to achieve a higher function and performance.
Highlighting Square One’s belief in ensuring his patients are one.
"One body – One Life – One Spine – Realigned"
Brand Graphics
Delicate hand sketches used as a graphic signature on the office door.
Muted colours that focuses more on the human structure accompanied with the use of enlivening words & a square as a highlighter of the human joints - an important part of the human body that allows us to move in many ways.
Other Brand Collaterals
